This Privacy Statement (this "Statement") describes how Shanghai Changguji Information Technology collect, store, use, disclose or otherwise process the personal information of our users ("Users" or "you") in connection with their use of Shanghai Changguji Information Technology's products or services related to, including our products and products or services offered by Shanghai Changguji Information Technology's games on mobile platforms or any platform or linked to this notice (each "service", collectively referred to as a "service"). In addition, this notice describes about your rights and choices regarding your information.
1. Personal information we collect
The data we collect depends on the context of your interactions with us, the choices you make, including your privacy settings, and the products and features you use. The data we collect can include SDK/API/JS code version, browser, Internet service provider, IP address, platform, timestamp, application identifier, application version, application distribution channel, independent deice identifier, iOS ad identifier (IDFA), Android ad master identifier, network card (MAC) address, and international mobile device identification code (IMEI) The equipment model, the terminal manufacturer, the terminal device operating system version, the session start / stop time, the location of the language, the time zone and the network state (WiFi and so on), the hard disk, the CPU, and the battery use, etc.Including any files, videos, images or data you choose to upload or transmit through your communications with us.
2. Use of information
We only collect, store and use your information if you have consented to it or, to the extent that it is necessary (i) for the performance of your agreement with us; (ii) to comply with our legal obligations; or (iii) for the purpose of our legitimate interests, including operating, evaluating and improving our global business. We have carefully balanced our legitimate business interests against your interests. Please contact us using the contact details provided below if you have questions on this balancing of interests.
We (or a third party data processor on our behalf) may collect, store and use information about you for the following purposes for the periods necessary to achieve such purposes:
1.Performance of Your Agreement with Us
①Provide our Services
②Provide and deliver the products and services you request, process transactions and send you related information
③Register you for an account on our Services and assist in the management of your account
④Register you for an account on our Services and assist in the management of your account
⑤Send you technical notices, updates, security alerts and support and administrative messages
⑥Process and deliver contest entries and rewards promoted by BNEI
2.Legitimate Interest
①For any purpose required or authorized for us to comply with our legal and regulatory obligations
②Monitor and analyze trends, usage and activities in connection with our Services
③Detect, investigate and/or prevent fraudulent, unauthorized or illegal activity
④Obtain parent or legal guardian verification
⑤Provide contextual in-Service advertisement
⑥Monitor, analyze and develop our brands on social media by using social media monitoring services
3.Consent
①Communicate with you about products, services, offers, promotions, rewards, and events offered by BNEI and others, and provide news, information and other marketing materials that we think will be of interest to you
②Link or combine your data with other Services and with information we get from other sources to analyze service and monetization trends, create profiles of categories of users, create new games and services, and perform other analytics
③Link or combine with information we get from our advertising partners to help understand your needs and provide you with better in-Service personalized ads; serve in-Service advertisements that might be of interest to you; monitor and analyze trends, usage and activities in connection with the advertisements and our Services; creating profiles of types of Service users by combining your data with information from advertising partners
④Creating profiles of types of users by combining your data with information from our advertising partners, providing the data to our group companies, ad agencies and ad platforms to target advertisements of our (and our group company) games and services to you outside of this service, and otherwise performing advertising analytics and performance metrics
⑤For any other purpose for which you provided the information.
3. Sharing of Information
We do not share, transfer or otherwise exchange your personal information with third parties, unless required for the provision of our products or services, otherwise as permitted or required by law, or if you have given us express consent. We do not sell your personal information to third parties.
In compliance with the aforementioned, we may share information about you as follows or as otherwise described in this Privacy Policy:
a) With other users if you choose to participate in the interactive areas of our Services, such as multiplayer, chat, or sharing features (the use of personally identifiable data (such as your full name) as a username in our Services is strictly prohibited);
b) With our employees, affiliates, related companies, vendors, consultants and other third party service providers who need access to such information to carry out work on our behalf (including, for example, developers, payment processors, website hosting services, or information storage and processing service providers);
c) In response to legal process or a request for information if disclosure is in accordance with, or as otherwise required by applicable law, rule, or regulation (including, for example government or regulatory bodies, law enforcement, or courts of law);
d) If we have reasonable grounds to believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of BNEI, our users or others and we consider our legitimate interests in disclosing your personal information to third parties (such as courts or attorneys) to weigh your interests in the specific case;
e) In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company (provided we have a legal basis);
f) With your consent or at your direction.
Advertising and Analytics Services Provided by Others:
We may allow others to provide analytics services on our behalf and to serve advertisements within our Services. These entities may use technologies to automatically collect information about your device and your use of our Services, including IP address, device ID, time spent on pages within our Services, and links clicked within our Services. This information may be used by us and others to, among other things, maintain, improve, and analyze the functioning of our Services and deliver contextual or targeted advertising that may be of interest to you. The use of your information by these third parties is covered by their respective privacy policies, and we do not control and are not responsible for the privacy practices of third parties.
Social Sharing Feature:
The Services may offer social sharing features or other tools, which let you share actions or link the Services with social media. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the social media platform. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the social media platforms
Security:
We take reasonable technical and organizational measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet can ever be guaranteed secure so we cannot guarantee the security of any personal information that you transfer over the internet to us.
4. Age Limit
We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 13 (or the age otherwise defined under applicable law) or knowingly allow such persons to use our Services.
If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address.
No one under the age of 13 may provide any personal data.
If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible.
If you believe that we might have any data from or about a child under the age of 13, please contact us via Customer Service.
5. Data retention
We retain your data for as long as your account is active or as needed to provide you the Service. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
6. Your information security
We operate its services globally. To the extent permitted by applicable law, your personal data may be transferred to and stored in countries other than your country of residence, including the United States, for the purposes outlined in this Privacy Policy. The data protection laws of these countries may differ from those of your country.
If we transfer your personal data from the UK or the EEA to another country (including the US), we ensure a similar level of protection for your personal data as the UK or EEA (as applicable) by ensuring that at least one of the following safeguards:
Your personal data is transferred to countries that the European Commission (or the UK government, if you are located in the UK) consider to provide an adequate level of protection for personal data as the UK or the European Economic Area, as applicable.
We use certain contracts approved by the European Commission (or the UK Information Commissioner's Office if you are located in the UK) when we engage with service providers.
We have appropriate legal, organizational and technical security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. How to contact us
If you have any questions about anything in this policy, or would like to exercise any rights you may have, please contact us at hkeygood@gmail.com